These shoes were being advertised on Facebook by BASSO.Official and I took a shine to them very quickly. I thought that the shoes weren't being advertised to their fullest potential and decided to take things into my own hands.

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I understood that these shoes were being advertised as "Summer footwear" and I felt that I needed to display them accordingly; Giving them bright backgrounds that complemented the colors of the shoes as well as using the soft blues of the pool to bump up their unique style, while also highlighting parts of the shoe with halftones to give contrast and a sense of mystery. I also wanted to do a light rebrand and give BASSO a new logo and thematic color: Shortening the company's name to "BA" and using the color yellow for seasonal sales.

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The shoes in the photos belong to BASSO, an online store that sells footwear, clothing and accessories- all mostly inline with Streetwear style.