These edits were made for my Writing course while studying Strategic Communications.

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For our assignment, students were asked to choose an organization of their preference as well as choose a form of social media that their organization could use to advertise their services. I chose to work with a newly forming Primary Care service called The Lanby.

 

The Lanby is a primary care service based in New York that launched in Fall of 2021. They want to help create a better Primary Care experience for patients who want to have regular check-ups, no hidden fees, and a flat yearly rate for their Primary Care. The Lanby also chooses a primary care team to better fit their patients needs; it consists of a Physician, Nutritionist, and a Concierge.

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The Lanby already had an interesting way of advertising their services through graphic design photos on their Instagram. I decided to continue using Instagram's platform for posts and engagement. I edited photos that fit The Lanby's aesthetic agenda while also using their preferred color palette. I then placed the images in an Instagram post and wrote descriptions that spoke about what The Lanby does.

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The images I used to edit these ads are not my photography.