ANDREA SANCHEZ
Creating a Corporate Image Ad
PLEASE CLICK THE IMAGE TO VIEW THE CORPORATE IMAGE AD INFORMATION
This is a corporate image advertisement, planning process included, that I made for my Writing class in Strategic Communications.
Students were assigned to choose a company from the list of America's largest corporations and research their vision, mission, and values. Then students were asked to develop a creative brief for a corporate image ad including: background, target audience, objectives, key messages, support, design elements and tone, preferred media.
The corporation I chose was Exxon Mobil. I wanted this petroleum company to address the climate crisis. I did this by addressing the investments that Exxon Mobil has made over the years toward climate conscious efforts and developments such as biofuels, carbon capture and renewable energy.